Kirkland laundry liquid vs tide laundry detergent

Trying to pick between Tide and Kirkland liquid when stocking up on laundry detergent?

Kirkland Signature, or just Kirkland, is Costco’s house brand, while Tide is the best-selling detergent brand in the United States.

Then, what dissimilarities exist between these two choices? Is there a preferred laundry detergent?

Find out how Tide and Kirkland stack up against one another in terms of performance, detergent kinds, smells, pricing, and more in this detailed comparison.

The most commonly asked questions regarding any brand will also be addressed.

Summary of Tide

Since 1943, Tide washing detergent has been used by families. Tide, created by Procter & Gamble in 1946, was the first home-use, heavy-duty laundry detergent available.

Tide has surpassed all other brands as the most popular in America today. One of P&G’s most successful products, Tide is used in more than 40 million homes across the United States.

The market leader in laundry detergent, Tide is more costly than its rivals.

One reason why Tide is so popular is that it constantly adapts to satisfy buyers’ requirements.

Originally available just as a laundry powder, the product line has expanded to include a wide variety of liquid detergents, pods, and stain-remover sticks, all of which have earned rave reviews for their effective cleaning performance.

The dedication of the brand to advertising also plays a role in making Tide a household name.

Soap operas and other well-known TV programs were sponsored by the company when they first appeared on the market.

Throughout the years, Tide has released a number of award-winning advertising campaigns that have helped to keep the brand in the thoughts of customers.

Tide will continue to develop new products to satisfy customer demands. The company’s laundry detergents are designed to outperform the competition in terms of stain removal and other performance metrics.

Outline of Kirkland

Kirkland Signature is Costco’s house brand and its well known for being dependable and inexpensive across many different categories, such as apparel, groceries, health and beauty, hardware, and housekeeping and cleaning.

You have your pick of three different Kirkland washing detergents:

An Ultra-Clean Formula by Kirkland

Ultra-Clean, Fragrance-Free, and Clear by Kirkland Signature

Kirkland Plant-Based Ultra-Clean Signature

Costco’s roots are as a commercial vendor. Price Club was the initial corporate name. The original Costco warehouse opened to the public in 1983. One of the primary motivations for the group’s inception was the desire to minimize operational expenses and share those savings with members.

It was crucial to that strategy that white-label products be made available. Costco formerly carried nearly 30 distinct brands. Kirkland Signature was introduced in 1995 as a way for Costco to brand all of its merchandise under a single umbrella.

Kirkland, which Costco markets as a luxury brand at value rates, also has a selection of detergents. Products that fall into the best value or budget categories are frequently included in unbiased evaluations.


Tide and Kirkland are two products that consistently make it onto top laundry detergent rankings published by various outlets. Let’s evaluate each product objectively to determine which detergent is the most effective.

Tide and Kirkland detergents were both listed in Consumer Reports Best and Worst Laundry Detergents report.

We found that Tide plus Ultra Stain Release worked the best on the toughest stains. Kirkland Signature Ultra Clean Liquid was voted Best Value, while Kirkland Signature Ultra Free & Clear was voted best for Baby Clothes.

Consumer Reports called Kirkland “one of the least costly of the hypoallergenic detergents we’ve tested.”

Tide and Kirkland detergents were both featured on the New York Times Wirecutter’s list of the Best Laundry Detergents.

The Tide Ultra Stain Release version of the detergent was named the Best Laundry Detergent, and the free version was named a close second.

As far as inexpensive detergents go, the magazine recommends Kirkland Signature Ultra Clean. The piece constantly gushed over how well Tide removed stains.

The laundry detergents Tide and Kirkland were included in Good Housekeeping’s list of top picks.

The magazine chose Tide Plus Bleach Powder Laundry Detergent as the best all-around powder detergent and Tide Hygienic Clean Heavy 10x Duty Power Pods as the best all-around liquid detergent.

The Best Value Laundry Detergent is Kirkland Ultra Clean Liquid. The reviewer highlighted how Tide removes invisible stains and brightens without bleach.

Both of these detergents are on’s list of the Best Laundry Detergents.

Second place went to Tide Original, which was also named Best Value, while fourth place went to Tide PurClean, which was named Best EcoFriendly. Many reviewers have commented on how much they enjoy the fresh aroma of Tide.

For example, Kirkland Ultra Clean Liquid Laundry Detergent ranked sixth overall but was not placed in any one group.

When compiling its list of the top laundry detergents, The Spruce deemed Tide Simply Clean and Fresh Liquid Laundry Detergent to have the finest dispenser.

Reviewers praised the straightforward interface and said their clothing emerged clean, fluffy, and smelling great.

Choices in Products

Amazingly, Tide provides no less than 60 distinct varieties of laundry detergent, including detergents designed specifically for use in cold water, washing dark colors, and caring for delicates. If you like, you may also select Tide detergents that combine OxiClean or Downy.

There are plant-based solutions available, as well as clean choices without dyes, phosphates, or chlorine, that are all part of Tide’s eco-friendly lineup.

Tide provides a wide variety of laundry products, including powder, liquid, and pod detergents in a variety of sizes, as well as Go Stain Sticks, Go Wipes, Antibacterial Fabric Spray, and washing machine cleansers.

Kirkland’s selection is relatively restricted, consisting just of three types of liquid detergent:

An Ultra-Clean Formula by Kirkland

Ultra-Clean, Fragrance-Free, and Clear by Kirkland Signature

Kirkland Plant-Based Ultra-Clean Signature

There is just the fresh-scented original recipe in pacs.

Kirkland liquid detergents are available in 194 fl oz bottles, and 152 count tubs of detergent packets. Tide, on the other hand, offers a wider variety of sizes and a greater number of different formulae.


Tide has a far wider variety of fragrances than Kirkland does, with selections including Spring Meadow, Berry Blossom, and Daybreak Fresh.

Not all Tide detergents come in every fragrance. For instance, you can’t get the Berry Blossom scent in anything but the Simply Clean and Fresh variety.

Just two detergents, Tide Purclean Honey Lavender Liquid and Tide Zero Soft Lavender Liquid are available with a lavender aroma.

Unfortunately, Kirkland only has a few choices in terms of fragrances. Fresh Scent is one of the variants of its Ultra Clean product. The lavender aroma of Ultra Clean Plant-Based Formula is quite pleasant.

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