The N. K. Fairbank Manufacturing Company conducted research and development on a variety of cleaning agents such as soap powder under the brand name Fairbank’s Gold Dust, which was a line of washing products.
Gold Dust Washing Powder was first offered for sale to customers in the United States in 1889, and it quickly became popular in large part due to the affordable price at which it was offered and the colorful, appealing packaging in which it was presented.
The Gold Dust Washing Powder and the Gold Dust Scouring Soap were the two products in the soap line that had the greatest amount of brand recognition.
They were marketed in boxes and containers that prominently featured the brand’s well-known trademark, which is a pair of twins covered in gold dust. The product’s slogan, which endured for a significant amount of time and was widely used, read “Let the Twins Do Your Work.”
When it was established in 1864, the Fairbanks Company became a part of a shifting landscape among American businesses’ efforts to provide customers with greater flexibility and control over the timely completion of routine tasks.
The development of washing powders in the 1880s marked the beginning of a period of transition in the chore of doing laundry.
Before that time, people did their laundry with solid bar soap, and washboards, and by repeatedly beating and wringing the items of clothing.
The fact that several new products for washing laundry that were released toward the end of the 19th century were successful demonstrates that there was an existing demand in the market for cleaning agents that the consumer perceives to be superior and more cost-effective.
The majority of these new products, on the other hand, consisted of nothing more than pulverized soap and did not result in any noticeable improvement when it came to doing the laundry.
N.K. Fairbanks & Co. is the name that was given to the Fairbanks business after it was purchased by the American Cotton Oil Company in the year 1875.
During the subsequent quarter of a century, a company based in New York brought a variety of soaps and soap powders to the American market.
These products included Gold Dust washing powder and Gold Dust scouring soap. When compared to the use of straightforward, pulverized bar soaps, the use of powdered soap proved to be a significant advancement.
Advertising for Gold Dust on smokestacks around the year 1900: a product’s history
An advertisement for Gold Dust that was published in 1915 shows the twins Goldie and Dusty cleaning the dishes while perched on top of a box of the product.
Gold Dust washing powder was the first all-purpose laundry powder, and it was introduced in 1889 by the N.K. Fairbank Company.
It was made possible by the utilization of hydrogenated vegetable oils in its manufacturing process, a method that the company pioneered and that the industry quickly adopted.
 James Boyce, an industrial chemist working in the company’s research facility in Chicago, Illinois, was the one who invented and perfected the formula for Gold Dust washing powder.
Boyce created an industrial hydrogenation approach while working at the research center.
This procedure, when applied to cottonseed (and other plant materials), was a scientific advance in the cottonseed processing industry.
The accidental discovery that the process also rendered the modified, extracted cottonseed oil as edible led to a revolution in food processing that was quickly exploited by the French chemist Paul Sabatier and manufacturing giants such as Procter & Gamble.
This revolution was quickly exploited by the French chemist Paul Sabatier and manufacturing giants such as Procter & Gamble. The finding made by Boyce led directly to the invention and production of oleomargarine as well as other oil-based consumer goods.
After achieving initial success in the Midwest of the United States, Gold Dust Washing Powder went on to achieve widespread recognition in the United States after the Lever Brothers Company, whose headquarters were located in Cambridge, Massachusetts at the time, obtained a distribution license for the brand in that country.
By the year 1903, it had become the most popular brand of powdered soap in the United States, and Lever Brothers were marketing it in Canada and the United Kingdom under license.
The mascots for the Gold Dust Twins
The Gold Dust Twins are the subject of this article.
By 1892, the product’s advertising and attention-grabbing packaging, which contained black and white graphics on a backdrop that was blazing orange, became increasingly focused on the well-known Gold Dust Twins.
This was accomplished by using a combination of both color and black-and-white imagery.
Becoming one of the first brand-driven trademarks in American advertising, the Gold Dust Twin characters of Goldie and Dustie were the ‘faces’ of Gold Dust goods throughout the majority of the manufacture of those items.
This was owing to the fact that Gold Dust was the one who originated the characters known as the Gold Dust Twins.
They were usually presented in a comical fashion, combined with a mound of dirty dishes in a washtub, with one twin washing the dishes and the other twin drying them.
This was done rather regularly. The Gold Dust Twins Radio Show was one of the earliest examples of its kind in the annals of marketing history.
The show, which was centered on the twins and was co-sponsored by Gold Dust and Lever Brothers, made its debut on the air for the first time in 1929 and was one of the earliest examples of its kind.
On the back of the packaging was a picture of two identical twins carrying out different errands around the home, along with a list of duties that could be accomplished more swiftly and conveniently with the assistance of Gold Dust washing powder.
The product’s packaging had the tagline “Let the Twins Do Your Work,” which referred to the use of the product.
During the 1930s, the Lever Brothers Corporation completed its acquisition of the Gold Dust brand in its entirety.
Over the course of more than sixty-five years, Gold Dust washing powder was a prominent player in the industry.
During this period, it was used in a big number of homes across the United States during the early decades of the twentieth century.
The post-war decline of the Gold Dust product lines was spurred on by a change in public feeling about the brand’s mascots, in addition to increasing marketing pressure from newer rival lines (most notably Procter & Gamble’s “Tide”), which led to the decline.